I am a global strategic director, brand storyteller, facilitator and social entrepreneur who unlocks the better stories of organizations and brands, successfully building our collective better story. 

 Foto Credit: Paul north waters

Foto Credit: Paul north waters

Bragging Rights

  • Clio Award-Winning Copywriter 

  • Scholar Award Winning Strategist for Planning Effectiveness, Ogilvy Asia Pacific 

  • I unlocked the strategic insight for the Pond's that inspired the shift in the brand's global direction

  • I am co-Founder of the Women's Worldwide Web, an online platform dedicated to the educational and economic empowerment of the world's girls and women

  • I designed a breakthrough ethnographic approach that went on to win an Atticus award for original thinking in communications 

Read full resume.

You have been part of my life and Ogilvy’s for many a year, in Manila, Singapore and in Bangkok. We will miss you not just for what you have done but for being Tish. You always imparted something very special: you are one of that gifted category of life enhancers.
— Miles Young, Global CEO Ogilvy Worldwide

I have over 15 years of successfully delivering business growth and development. My high-fidelity strategies have transformed some of the most iconic brands as well as start-ups, small businesses and non-profits. In my corporate life, I have been an Ogilvy Asia Pacific Regional Planning Director and Global Planning Director, and Saatchi North America Planning Director. As an entrepreneur, I have been a global independent consultant since 2007. 

My expertise areas include: Brand Positioning and Strategy, Innovation and New Product Development, Integrated Campaigns, Multi-Market Strategy, Strategic Branding, Market and Consumer Research, and Workshop Design & Facilitation. I have worked with Fortune 100 brands across varied categories including food, beverage, beauty, baby care, health & wellness, energy, luxury, hospitality, spirits and pharmaceuticals. 

An educator’s daughter, I have dedicated my life to advocating for the education of impoverished youth in the Philippines.  At age 12, I began my ongoing campaign to make post-secondary education available by fundraising tuition fees for under-served women and girls.  I am on the staff of NYC’s louderARTS Project, have been involved in productions of The Vagina Monologues to fund raise for women's causes and am an organizer and co-licensee for TEDxNewYorkSalon Organizer.  I am also co-founder of The Worldwide Women’s Web, an online collaboration platform for the educational and financial empowerment of women and girls around the world. 

I am also a poet, writer and facilitator. I have read at the louderARTS Project in New York, the Lake Eden Arts Festival in Black Mountain, the Taos Poetry Festival in New Mexico, and at the Boulevard San Michel in Paris. I have written poetry my whole life and am currently working on my first novel.

Currently based in Brooklyn, New York, I have worked in the Americas, Asia Pacific, Europe, the UK, and the UAE. I speak English, Filipino and Spanish; and am taxi conversant in French, Mandarin, Thai, Japanese, and Bahasa Indonesia. 

Tish Around the Globe

"Tish" is a 1942 film directed by S. Sylvan Simon and written by Mary Roberts Rinehart. In the flim,  
Letitia "Tish" Carberry (Marjorie Main) comes back to her hometown with a baby in her arms. "I'm a woman. It's a baby. It's mine!" she declares.

 Urban dictionary says only good things about me.

Urban dictionary says only good things about me.

 In male form, i am apparently a construction company

In male form, i am apparently a construction company

  FAMOUSLY,  MY HOMOPHONE IS THE RENOWNED SCHOOL OF ARTS IN NEW YORK. Here we both are in the west village.

FAMOUSLY,  MY HOMOPHONE IS THE RENOWNED SCHOOL OF ARTS IN NEW YORK. Here we both are in the west village.

In German, my homophone "tisch" is a table.